All Star Martial Arts Case Study

We grew All Star Martial Arts Newmarket from 9k/Month to 82k/Month in just over 2 years throughout the Covid lockdowns.

About All Star Martial Arts

Since All Star Martial Arts Newmarket opened their doors in 2019, they’ve been dedicated to changing the lives of people one person at a time, through martial arts, education and coaching. All Star strives to provide a safe, comfortable and welcoming atmosphere for all students and family members. They take pride in creating an environment for individuals to achieve, develop and succeed in their personal goals.

All Star strongly believe that martial arts can be for everyone, regardless of age, gender or experience levels. Throughout all of their programs, students will not only learn the necessary skill sets to protect themselves, but they will achieve greatness and live their best lives.

Our Approach

When we started working with All Star in July of 2020 they were in a rough spot. They had taken a huge hit from the Covid lockdowns and were in desperate need of getting new students. We began with making sure their tracking was set-up correctly. Then we proceeded to build out funnels to send their traffic to. From there we captured high quality content and created a Facebook Ad campaign for their kids martial arts program and targeted parents in their area. Within 2 months of launching their ads campaign we grew their monthly recurring revenue by 118%.

Once we generated All Star some solid results they reinvested some of their profits back into their ad spend and scaled it from $20/day on Facebook Ads all the way to $50/day. We also allocated some more budget to Google Ads so that we could start building an omni-channel presence for their brand.

In just over 2 years of working with All Star Martial Arts Newmarket, we grew them from $9157/month all the way to $82,336/month. They are now on track to surpassing the $100k/month by the end of the first quarter in 2023 and are also looking at opening another location.

Services Utilized

  • Facebook Ads
  • Google Ads
  • Social Media Management
  • Content Creation
  • Email/SMS Marketing

The Ads

Ads run by DojoLaunch

Impact by the Numbers

  • Duration - 2.3 Years
  • New Students - 361
  • New Monthly Income - $73,179
  • Revenue Generated - $651,600
  • Amount Spent - $86,400
  • ROI - $565,200

The Results

BEFORE: July 2020
AFTER: Jan 2023